This is wild. An airline is offering rental clothes in an attempt to convince passengers to travel with minimal luggage.
The service is called Any Wear, Anywhere.
While you might think this is the airlines trying to create more space to sell seats...I don't know, maybe kids 12 and under can lay down in the overhead bins (I'M KIDDING!!), this is actually a step toward being more environmentally friendly.
According to the Japan Airlines press release:
The concept of the Service is therefore to provide a travel experience with minimal luggage by offering clothing rentals at the destination, thereby creating environmental value... All clothing items available for rent will be obtained from excess stock of apparel and pre-owned clothing, thereby promoting the concept of a circular economy. JAL will monitor changes in passengers' checked-in baggage weight and verify the reduction effect of carbon dioxide emissions by reduced airplane weight due to use of the Service.
SOURCE: JAPAN AIRLINES